International marketing, sales

What is international marketing, sales?

Export marketing or international marketing is the most important science and business that a businessman needs to export or import his products. It is a commercial operation to deliver goods or services from one country to customers in other countries in order to make a profit. Today, no country lives in complete separation from other countries, and the economic resources, technology, and living standards of one country depend on the economies of other countries, which are interconnected by a complex flow of goods, services, capital, and technology. . In fact, countries increase their production levels and make more profit through international exchanges.

Through imports, they obtain goods that they are unable to produce, and through exports, they send surplus manufactured goods to other countries. Although a country may have different factors of production and be able to produce a variety of goods, it will not be able to produce them at the same price. The primary cause of international trade is apparently the difference between the prices of goods and services of countries.

The main goals of international marketing

International marketing aims to connect countries in global trade. It should be noted that creating jobs in a country has many limitations, but when marketing is done internationally, you have to consider the details and complexities of it every minute. In such cases, as the market expands, demand increases, preferences change, and the company is forced to follow the laws and regulations of two or more countries.

The difference between international marketing and domestic marketing

These two categories are different in different and important ways. These differences can be seen in both the nature and the method of marketing, which are:

• Marketing techniques
• Environmental differences
• Government Restrictions and Regulations
• The amount of income of communities
• cultural differences

International marketing consultants see the main difference between domestic marketing and international marketing in the “environment”. People all over the world have basically the same needs, but differences in climate, culture, natural environment and income, etc., have led to diverse lifestyles and, accordingly, their demands are different.

In internal marketing, the marketer is fully acquainted with the prevailing culture, language, customs and values and desires of his compatriots and locals and easily understands their negative sensitivities and positive tendencies, but in foreign marketing, the marketer or manufacturer is fully acquainted with Other countries do not, and this highlights the complexity of international marketing and how it differs from domestic marketing.

Different levels of international marketing and sales

Export marketing: This process involves the activities that a company is involved in when exporting its products to a foreign country. These activities include the physical shipment of products from one country to another. In export marketing, the most important issue is to choose the right markets or target countries to create appropriate export channels.

Multi-national marketing: To avoid the costs of designing a specific marketing plan for a particular country, companies began to evolve and develop strategies that spanned larger areas. This thinking arose from the formation of various economic alliances.

Global Marketing: The ultimate limit of international marketing is global marketing. In this type of marketing, a coordinated company integrates and controls a set of marketing activities as a global effort. The main goal of a large international marketing company is to achieve synergy in its extensive marketing activities.

How to enter international markets?

Companies can be globalized in the following ways:

Export: The easiest way to enter the global market is direct and indirect exports. Indirect exports also involve commercial companies that facilitate the production, purchase and sale of goods and services abroad. But in direct export, the company sells its products and services alone. This can be done by establishing an overseas branch or by selling agents traveling abroad.

Licensing and franchising: Today, companies no longer need to attend international exhibitions to display their products; They can easily create the desired awareness of their products through their electronic media, ie the Internet, in their international target audience. The customer can get complete information about the desired product through the company’s website and order the product through the same.

participation: Companies can enter the international arena by cooperating with other companies. A clear example of this was the collaboration between Sony and Ericsson under the Sony Ericsson brand to produce mobile phones.

Direct investment: Finally, companies can invest directly in foreign countries to produce or provide their services.

Characteristics of international marketing

International marketing is a vast market: International marketing is a broad platform for product promotion. This market is no longer limited to domestic markets and is open to all people around the world. People from different nations and traditions can be one of your customers.

Uncontrollable variables: Variables mean geographical and political factors that dominate countries that are different from each other. Inside the country, companies are adapting to the political and geographical changes of the region. But at the international level, they must be in line with the policies of other countries.

skill and expertise: International marketing requires extensive management skills that to achieve the desired conditions, government strategies, people’s thinking and other factors must be examined.

Intense competition: Competing in the international market is very difficult, because organizations have to compete both globally and domestically with domestic competitors; Competition is between developed and developing countries that have different standards and are partners of inequality for each other.

Risk and challenge: International marketing, in addition to its own advantages, is prone to various risks and challenges. These challenges come in the form of political factors, regional and cultural differences, changing trends, the sudden state of war, revisions of government laws and regulations, and communication barriers.